This new retail concept for large international clothing enterprise is based on the idea of internalize nature creating an INTERIOR LANDSCAPE made of exhibition paths, relax areas, video-art, lounge-bar, a cool strategy to stimulate consumptions socializing while absorbed in a natural contest. The Virtual Dressing System will help customers to choose dresses, providing a real-time simulation of clothes superimposed on their own image.
Colorsdesigner, International Retail Design Competition: Honorable Mention - best 30 concept
Competition date: 2007
Phase: Concept Design